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Commerce Secretary William Daley put it best when he said, " For any business, large or small, not to have an e-commerce strategy is a big mistake . .. Let’s face it, consumers are hungry for it."

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Amy Butte, brokerage analyst at Bear Stearns, says Goldman Sachs, one of the Nations premier investment banks, is going beyond using technology chiefly as an expense-reducing tool and aims to deploy it to bring in revenue. "Each business unit [at Goldman] has to devise an Internet strategy," she says. A theoretical example would be Goldman's bond desk using the Net to improve communications with clients, Butte explains.

We think companies should view technology as a way of gaining a strategic advantage over their competitors.

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